Fashion finds it’s very soul by it’s dynamic nature. It always seeks to reinvent itself and introduces trends and ideas every few months. Many critics lament about the transient nature of fashion trends citing the disposable nature of fashion as its biggest weak point. But nothing could be farther from the truth. Unknown to them that this constant cycle of regeneration they criticize is the very source of fashion industry’s vitality today.
This could be the only industry that celebrates disruption and change so much. Creativity is certainly giving a bigger premium in the world of fashion than any other creative industry including advertising and film making. No wonder creative directors and fashion designers world over are given a rock start like status with their lives closely followed under the constant glare of the fashion industry.
Shoes in the grand scheme of things hold a special relevance in the bigger scheme of things. They have always been the same and yet they have constantly been innovated upon by the many shoe designers and shoe brands through the ages. At the same time retaining their functional purpose with incremental additions given to them in terms of design.
No wonder, more than ever across the major retail stores around the world, there is a wide variety of offings from innumerable brands on footwear. So much so that one could get confused from the sheer variety of choice that one is given when choosing the right brand of shoes.
In spite of that there are still a few brands that hearken back to the time honored tradition of putting quality and craftsmanship in their shoes over making a quick buck on shoddy manufacturing. Lotus shoes and many other brands are living examples which stand out as one of those rare shoe labels whose footwear has been a source of admiration among its very loyal base of clients.
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